Author Archives: Coach

When I was sixteen years old when I first met Russ. I lived with my parents in Pleasanton, California while Russ lived in a neighboring city. Roughly once a week we would meet up and session a local spot. I remember the first time that I realized that Russ can ride switch. My egocentric sixteen year old self was […]

  Nothing about Entitlement Urethane is particularly conventional. In fact, a lot of Entitlement doesn’t make any sense at all. The primary focus of the company is to provide the missing link between gathering media and enjoying oneself. We formed an “official team” based on personality traits, skill, style, and a general ability to have […]

Last summer I wound up passing through Melbourne, Australia. I knew of a local guy named Shaune after watching a couple videos. He was quite new to the Freebord scene and was stoked to meet another rider. Shaune took me out for a brew at local underground’esk bar. The pub was tucked away in a dark ally. Either the […]

  It was unanimously decided that Miles Parker On A Longboard deserves a lengthy video to demonstrate his ability to navigate down a hill (plural). MPOAL is the type of person with a natural ability to maneuver a longboard sideways. During his pre-adolescent years MPOAL was readily lurking the streets of Oakland & Berkeley with a penny board on […]

I first met “Grimo” about four years ago. This guy has a great skill level with unique style. Fast forward a few years and he traveled to the USA with the RAZA family in 2015. We rode as many steep hills as possible between San Francisco and Vancouver, B.C. Canada. It was during this trip […]

  Last summer we made a trip to Grandmas house in Southern California. Andrew Medeiros’ awesome grandparents provided fartjar (Ryka Mohammadian) with a shower. The same grandparents provided myself with a five different outlets to charge the electronics necessary for film. As said our goodbyes to Grandma & Grandpa, our local tour guide Max Capps pulled up across […]

International Tripping I met with Johnny Schmidt and San Andreas “Manta” at the 2014 Lausanne Slope Style in Switzerland. These guys were planning to make a crazy road trip from Switzerland to Portugal. During the event Johnny’s van was broken into and everything valuable was stolen. This was a pivotal moment in the organization of […]

Entitlement Urethane welcomes both Mike Mayhew & Andrew Medeiros to our official team. These riders have shown their ability to shred both the Tenderloin and Haight Privilege throughout the last year. These guys have a great personality and a solid philosophy about downhill skating. We look forward to seeing the skill & style of these […]

Upon receiving the news that Ryka Mohammadian will be officially leaving Entitlement Urethane, it seemed necessary to edit the goon an RIP (ride in peace) video part. We support his decision to leave Entitlement Urethane in pursuit of a sponsorship from a large company. Ryka Mohammadian aka “fartjar” has expressed a strong interest in racing […]

Entitlement Urethane brought a few Oakland Born Goons out for another field trip. In this episode watch Ryka Mohammadian and Kyle Castro enjoying every moment of the scenery. It’s not everyday that the park ranger gives you a thumbs up before dropping in..     Song: Broken Boy Soldier Artist: The Raconteurs